
Hello, I’m Flo 👋
I’m a Product designer (UX/UI) based in Auckland, New Zealand who’s passionate about turning complex problems into simple, human-centred experiences. Curious by nature, I’m always experimenting, learning, and refining my craft.
Currently, I lead design at Landlord Studio across web and mobile, owning end-to-end delivery and shaping design direction. Previously, I worked at Trade Me Property, improving how Kiwis buy and sell homes. I’ve also collaborated with startups and individuals as a freelance designer, working across web, animation, and visual design.
I bring an empathetic, user-centred lens to my work and enjoy making complex things feel clear and intuitive. I value close collaboration and care about creating cohesive experiences across both product and brand.
Outside of work, I lean into hands-on creativity like pottery, baking, and crafts. To always try most things at least once (within reason).
If you’re interested in working together or just want to connect, I’d love to hear from you.
Let’s create something awesome together!
© 2024 Design by Florence Lo with Framer